Marketing creates value for a better quality of life and living standards. We, at the marketing department, strive to educate future marketing executives with an ambition to create such value at globally competitive levels. Both in today’s digital world and under the growing influence of artificial intelligence, students will go through an education of creating, producing, communicating and delivering value for their communities.
Course Code | Course Name | Credit | ECTS | Course Hours | ||
---|---|---|---|---|---|---|
1. YEAR / 1. SEMESTER | ENG101 | English I | 3 | 4 | 3 | |
COM101 | Intro.to Computers | 3 | 6 | 3 | ||
MTH171 | Maths for Bus & Econ.I | 3 | 6 | 3 | ||
EAS101 | Principles of Econ.I | 3 | 6 | 3 | ||
EAS103 | Introduction to Business | 3 | 6 | 3 | ||
YIT101/TUR101 | Turk. for Inter.Students I/Türk Dili I | 2 | 2 | 2 | ||
1. YEAR / 2. SEMESTER | ENG102 | English II | 3 | 4 | 3 | |
COM102 | Computer Applications | 3 | 6 | 3 | ||
MTH172 | Maths for Bus & Econ.II | 3 | 6 | 3 | ||
EAS102 | Principles of Econ.II | 3 | 6 | 3 | ||
EAS104 | Principles of Management | 3 | 6 | 3 | ||
YIT102/TUR102 | Turk. for Inter. Students II/Türk Dili II | 2 | 2 | 2 | ||
2. YEAR / 1. SEMESTER | MAN201 | Communication for Business I | 3 | 4 | 3 | |
EAS203 | Financial Accouting I | 3 | 6 | 3 | ||
MTH261 | Statistics I | 3 | 6 | 3 | ||
EAS201 | Microeconomics | 3 | 6 | 3 | ||
EAS206 | Introduction to Law | 3 | 6 | 3 | ||
AİT101/103 | Atatürk İlkeleri I/Princ.of Atatürk’sI | 2 | 2 | 2 | ||
2. YEAR / 2. SEMESTER | MAN202 | Communication for Business II | 3 | 4 | 3 | |
EAS204 | Financial Accouting II | 3 | 6 | 3 | ||
MTH262 | Statistics II | 3 | 6 | 3 | ||
EAS202 | Macroeconomics | 3 | 6 | 3 | ||
EAS207 | Business Law | 3 | 6 | 3 | ||
AİT102/104 | Atatürk İlkeleri II /Princ.of Atatürk’s II | 2 | 2 | 2 | ||
3. YEAR / 1. SEMESTER | EAS310 | Organizational Behaviour | 3 | 6 | 3 | |
EAS305 | Principles of Marketing | 3 | 6 | 3 | ||
EAS303 | Managerial Accounting | 3 | 6 | 3 | ||
EAS301 | Business Finance | 3 | 6 | 3 | ||
EAS306 | Money and Banking | 3 | 6 | 3 | ||
3. YEAR / 2. SEMESTER | EAS308 | Operations Res. and Management | 3 | 6 | 3 | |
EAS304 | Marketing Management | 3 | 6 | 3 | ||
EAS307 | Research Methods | 3 | 6 | 3 | ||
EAS302 | Finanacial Management | 3 | 6 | 3 | ||
SOC100 | Sociology | 3 | 6 | 3 | ||
4. YEAR / 1. SEMESTER | EAS405 | Production Management | 3 | 6 | 3 | |
EAS403 | Marketing Research | 3 | 6 | 3 | ||
EAS402 | Human Resource Management | 3 | 6 | 3 | ||
Area Elective | 3 | 6 | 3 | |||
Area Elective | 3 | 6 | 3 | |||
4. YEAR / 2. SEMESTER | EAS401 | International Business | 3 | 6 | 3 | |
MAN407 | Strategic Management | 3 | 6 | 3 | ||
Area Elective | 3 | 6 | 3 | |||
Area Elective | 3 | 6 | 3 | |||
Area Elective | 3 | 6 | 3 |
The courses
ENG 101 English I (3-0) 3
Focusing on grammar and developing the English language skills, this course aims at enabling students to
understand their courses and to express themselves better in English.
Main textbook: “Reading Together”, by Karl Krahnke 2nd Ed., Cambridge University Press, 1998.
MAT 171 Maths for Social Sciences I (3-0) 3
This course is aimed at providing a comprehensive treatment of selected topics in both finite mathematics and
calculus. It will make students as comfortable as possible in an environment of quantitative analysis of
computers.
Main textbook: “College Mathematics for Business, Economics, and Social Sciences: International Edition”, by
Barnett, Ziegler, and Byleen, 10th Ed., Prentice Hall, 2005.
CIS 151 Introduction to Information Systems I (2-2) 3
This course introduces students to the basic concepts and developments in information systems. Areas of
study include computer technology, information system concepts, information system development, and the
use of technology in organisations. Students gain hands-on experience by using microcomputers to solve
business problems.
Main textbook: “Essential Guide to Computing: The Story of Information Technology”, by Garrison Walters,
Prentice Hall, 2001.
MAN101 Introduction to Business (4-0) 3
This is a broad integrative course covering all functional areas of business; finance, human resources,
management sciences and information systems and marketing. Relationships among business, government and
society considered.
Main textbook:“Business Today” by Mescon, Bovee, & Thill, 10th Ed., Prentice Hall, 2004.
ECON 101 Introductory Microeconomics (4-0) 3
Economic analysis of consumer and producer behaviour and decision making with a concentration on how
economic agents voluntarily interact in markets for various goods and services. Topics include advanced
demand/supply analysis emphasising allocation efficiency, opportunity cost and elasticity, the theory of the
firm; price, output and profit maximising under different market structures including competitive, monopolistic
and hybrid alternatives: the pricing of input resources including labour and capital along with income
distribution implications; market failure and the consequences of government regulation.
Main textbook:“Economics” by M.Parkin, 7th Ed., Pearson-Prentice Hall, 2004.
ATA 101Atatürk İlkeleri (2-0) 0
ENG 102 English II (3-0) 3
This course aims to take students to advanced level of English.
Main textbook: “Reading Together”, by Karl Krahnke 2nd Ed., Cambridge University Press, 1998.
MAT 172 Maths for Social Sciences II (3-0) 3
Limits and Continuity. Average Rate of Change and Slope. Derivatives, Instantaneous Rate of Change, Higher
Order Derivatives. Optimisation, Concavity of Inflection Points. Maxima and Minima. Revenue, Cost and Profit
Applications, Anti Derivatives, Rules of Integration, Differential Equations, Mathematics of Finance, Simple and
Compound Interest, Present Value, Effective Interest, Future Value, Annuities.
Maintext Book: “College Mathematics for Business, Economics, and Social Sciences:International Edition”, by
Barnett, Ziegler, and Byleen, 10th Ed., Prentice Hall, 2005.
CIS 152 Introduction to Information Systems II (2-2) 3
Introduction to Windows, Windows Commands, How the windows commands work, Introduction to Microsoft
Office, Microsoft Word, Microsoft Power Point, Project of Microsoft Power point.
MAN 102 Principles of Management (4-0) 3
Principles of Management. The Basis of Management, Theory and Practice, The Nature of Planning. Decision
Making. The Nature and Purpose of Organising, Basic Departmentation, Line / Staff Authority and
Decentralisation, Human Resource Management and Selection, Motivation, Leadership, and The System and
Process of Controlling.
Maintext Book “Management, Principles and Practices for Tomorrow’s Leaders” by Gary Dessler, PearsonPrentice Hall, 2004.
ECON 102 Introductory Macroeconomics (4-0) 3
Introduction to the foundations of economic analysis with concentration on macroeconomics structure and
models. Course focuses salient facts about the economy’s performance; measures of economic activity such as
GDP; employment and inflation; determinants of trends in economic growth and business cycle foundations;
fiscal, monetary and international trade policies and their effect on domestic and foreign business cycles and
growth.
Maintext Book:“Economics” by M.Parkin, 7th Ed., Pearson-Prentice Hall, 2004.
ENG 201 Business Communication Skills I (3-0) 3
This course aims to improve the student’s ability to understand and use English Grammar and vocabulary in a
business context.
Maintext Book: “Business Communication Today (International Ed.)” by Bovee and Thill, 8th Ed., Prentice Hall,
2004.
MAT 281 Application of Statistics in Business I (3-0) 3
Frequency distributions and Graphing Frequency Distributions, Measures of Central Tendency, Measures of
Dispersion and Skewness, Basic Concepts and Rules of Probability, Probability Distributions: Binomial, Poisson,
Normal, and Chi-Square Distributions, Sampling Concepts, Sampling Distributions.
Maintext Book: “Basic Business Statistics” by Berenson, Levine, & Krehbiel, 9th Ed., Pearson Education, 2004.
ACC 202 Financial Accounting I(4-0) 3
Financial Accounting the basis for business decision. Recording changes in financial position. Measuring
business income. Completion of the accounting cycle. Accounting for merchandising activities. The control of
cash transactions. Accounts receivable, and notes receivable. Inventories and cost of good sold.
Maintext Book “Financial and Managerial Accounting” by Williams, Haka, Bettner, and Meigs, 12th Ed.,
McGraw-Hill, 2004.
MAN 206 Business Law I (4-0) 3
A basic introduction to the study of law namely the Nature of Law, Legal Systems, The Development of Law,
The Structure and Work of the Courts, The Concepts of Legal Personality and Capacity and an Outline of the
European Union, its Laws and Institutions, Company Law and Tort.
Maintext Book: “Business Law” by Keenan & Riches, 5th Ed., F.T. Pitman, 1998.
PSY 101 General Psychology (3-0) 3
This course is designed for students in departments other than the Psychology Department in order to give
them a general knowledge of psychology. The course provides a general understanding of psychological
inquiry, major theories and their practical applications. The topics covered include sensation and perception,
theories of learning and memory, development, socialization, personality, social psychology.
Maintext Book: “Understanding Psychology”, by Morris and Maisto, 7th Ed., Prentice Hall, 2006.
ENG 202 Business Communication Skills II (3-0) 3
This course presents a business story within the context and structure of two typical business communication
situations. The target language items are described in terms of the functions they perform within the
communicative structure of meetings and/or negotiations.
Maintext Books:
“Business Communication Today (International Ed.)” by Bovee and Thill, 8th Ed., Prentice Hall, 2004.
“Speaking Globally:English in an International Context” by Grohe, William, & Root., Prentice Hall, 1996.
“Study Speaking” by Anderson & Lynch ., Cambridge University Press., 1992.
MAT 282 Application of Statistics in Business II (3-0) 3
Summary of Discrete Distributions, Summary of Continuous Distributions, Descriptive Statistics, Point
Estimation, Interval Estimation and the Control Limit Theory, Inferences in the Mean and Variance of a
Distribution, Inferences on Proportions, Comparing two Means and two variances, Simple Linear Regression.
Maintext Book: “Basic Business Statistics” by Berenson, Levine, & Krehbiel, 9th Ed., Pearson Education, 2004.
ACC 203 Financial Accounting II (4-0) 3
Plant and Equipment, Depreciation and intangible assets. Liabilities common to most business organisations.
Partnership. Accounting Concepts, Professional Judgement and Ethical conduct. Special Types of Liabilities
(Bonds payable). Corporations, Investment in Corporate Securities. Measuring cash flows. Analysis and
interpretation of financial statements.
Maintext Book: “Financial and Managerial Accounting” by Williams, Haka, Bettner, and Meigs, 12th Ed.,
McGraw-Hill, 2004.
MAN 207 Business Law II (4-0) 3
A basic introduction to the law relating to business transactions namely an Introduction to the Law of contract
and various kinds of Business Contracts. This is followed by an examination of Employment Law, including some
provision requirements, European Union Law and an outline of Insurance Law and some aspects of Banking
Law.
Maintext Book: “Business Law” by Keenan & Riches, 5th Ed., F.T. Pitman, 1998.
SOC 100 Introduction to Sociology (3-0) 3
This course is designed for students from departments other than the Psychology Department in order to give
them a general knowledge of sociology. This course provides an introduction to basic principles, concepts and
theories of sociology, place of sociology among social sciences and examination of various culture, institutions
and social places.
Maintext Book: “Sociology:International Edition”, by Macionis, 10th Ed., Prentice Hall, 2005.
MARK 303 Principles of Marketing ((4-0) 3
To provide fundamental concepts and to introduce related business activities within a systems perspective,
supported with managerial and functional approaches for planning, pricing, promoting and distributing,
satisfying products to target markets in order to achieve organisational objectives.
Main textbook: “Principles of Marketing” by Kotler & Armstrong, 11th Ed., Prentice Hall, 2005.
MARK 304 Marketing and Society (4-0) 3
This course introduces students to marketing’s role in society and compares it with marketing’s role within the
organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas
often based by marketing professionals, as well as the consequences of marketing on society as a whole.
Main textbook: Paul N. Bloom and Gregory T. Gundlach, Handbook of Marketing and Society, Sage Publications,
2001
ACC 301 Managerial Accounting (4-0) 3
The purpose of this course is to guide the students to gain knowledge and information about managerial
accounting. It aims to use the information in managerial decision making; The Nature of Costs, Cost-VolumeProfit Analysis, Standard Costs, Budgeting; Operational Budgeting, Financial budgeting and Capital budgeting.
Main textbook: “Managerial Accounting” by Ronald W.Hilton, 5th Ed., McGraw-Hill/Irwin, 2002.
FIN 301 Principles of Finance (4-0) 3
This is an introductory course in the principles of corporate finance. The primary objectives are to familiarize
students with the major financial decisions made by firms, the process for making those decisions, and to
provide a conceptual framework for understanding and analyzing those decisions. Major topics include
financial statement analysis, the time value of money, bond and stock valuation and investment techniques.
Main textbook: “Fundamentals of Corporate Finance” by Ross, Westerfield,and Jordan, 4th Ed., McGraw-Hill,
1998.
MAN 310 Organizational Behaviour (4-0) 3
The theoretical and research contribution of the behavioural sciences to management and administration are
examined and applied to selected organizational situations. Areas to be considered from the standpoint of both
individual and organizational performance are communication, motivation, conflict, decision-making, goal
setting, leadership, organizational design, climate, development and control. Utilizing a systems perspective,
the course attempts to develop in each student an ability to analyse and solve organizational problems.
Main textbook: “Organizational Behaviour, Human Behaviour at Work” by John W. Newstorm & Keith Davis,
11th Edition, McGraw-Hill Irwin, 2004.
MARK 307 Consumer Behaviour (4-0) 3
Examines the decision processes used by individuals and households in obtaining and using goods and services.
The influences of individual demographic and psychographic differences as well as cultural, ethnic, social, and
environmental factors are explored to build an understanding of consumer behaviour in a global economy.
Current theories and models are studied and applied to actual marketing situations.
Main textbook: Peter Lancaster,Robin Lowe, Understanding and Managing Customers, Prentice Hall, 2004
MARK 311 Product Management (4-0) 3
The course focuses on the elements required to successfully manage products and services. Students will use
several basic statistical techniques to identify ways in which product/service offerings can be enhanced.
Main textbook: Handscombe, Richard S., The Product Management Handbook, McGraw Hill, 1989
MAN 308 Operations Management (4-0) 3
This course is about the fundamentals of operations research and modelling. The main emphasis is on the
development, application and computation of the basic operations research techniques. The topics covered
are: Application of Scientific Methodology to Business Problems and Mathematical Modelling, Linear
Programming, Scientific Approach to Decision Making.
Main textbook: Operations Research, An Introduction” by Hamdy A. Taha, 5th Edition, McGraw-Hill, 2004.
FIN 302 Financial Management (4-0) 3
This course is the continuation of FIN 301. The principal methods of instruction will consist of interactive
lecturing and problem-solving. The objective of this course is to give the students detailed information about
capital budgeting, risk and return, cost of capıtal and long-term financial policy and short-term financial
planning.
Main textbook: “Fundamentals of Corporate Finance” by Ross, Westerfield,and Jordan, 4th Ed., McGraw-Hill,
1998.
MAN 404 Human Resource Management (4-0) 3
The course aims at showing the importance of human resource management (The management of people) and
its link with productivity, quality of work life, and profits in today’s highly competitive world. Human resource
management activities examined include job analysis, human resource planning, recruitment, selection,
orientation, training and development, performance appraisal, career development, compensation
management, labour relations, and employee health and safety.
Main textbook: “Human Resource Management” by R. Wayne Mondy, and Robert M. Noe, 9th Edition,
Pearson-Prentice Hall, 2004.
MARK 401 Marketing Research (4-0) 3
Explores the identification, collection and analysis of information relevant to decision making by the marketing
executive. Students become acquainted with the marketing research process and methods of data collection
and analysis. They gain experience through the design and implementation of a marketing research study and
the preparation of a professional project.
Main textbook: Ronald F. Bush and Alvin C Burns, Basic Marketing Research, Prentice Hall, 2004
MARK 306 Marketing Management (4-0) 3
Planning, Implementing and Evaluating of Total System of Marketing Activities in Business Organisations with
Special Emphasis put upon preparing Marketing Plans, Marketing Budgets and Auditing Marketing
Performance. Managerial approach within System Perspective Supported with Functional Approach is used.
Main textbook: Philip Kotler and Kelvin Lane Keller, Marketing Management, Prentice Hall, 12e
MAN 409 Management Information Systems (4-0) 3
Integrates topics of management and organization theory, information and communication theory, and
systems theory relevant to managing an organization’s information resources. Includes computer hardware
and software, telecommunications, and database concepts and emphasizes the e-commerce and Internet
based business models to get a competitiveness of global based business environments.
Main textbook: “Management Information Systems, Managing the Digital Firm” by Laudon and Laudon, 9th
Edition, Prentice Hall, 2006.
MAN 307 Research Methods in Administrative Sciences (4-0) 3
This course is designed to teach professional communication skills. Emphasis is placed on research, listening, ,
critical reading and thinking, analysis , interpretation, and design used in oral and written presentations. Upon
completion, students should be able to work individually and collaboratively to produce well- designed
business and professional written and oral presentations.
Main textbook: “Research Methods for Business, A Skill Building Approach” by Uma Sekaran, 4th Edition, John
Wiley & Sons, Inc., McGraw Hill International, 2003.
MARK 308 Marketing Communications (4-0) 3
This course presents an integrative approach to the creation, implementation, and measurement of all of the
ways in which an organization communicates with its external public. While focusing on the communications
tools of advertising, publicity, sales promotion, and personal selling, this course takes a marketing management
perspective and explains how communications is used to help satisfy customers and achieve the goals of the
organization with special consideration given to entrepreneurial and small businesses. This is a survey course
that stresses an understanding of the terms, concepts, and processes involved in the creating of the integrated
marketing communications.
Main textbook: Chris Fill, Marketing Communications, Prentice Hall, 4th Edition
MAN 407 Strategic Management & Planning (4-0) 3
This course provides a synthesis of previous courses of the program. Major task in this course will be to make
strategic decisions and to justify those decisions. Strategic decisions determine the future direction and
competitive position of an enterprise for a long time. Students will have the opportunity in this course to make
actual strategic decisions.
Main textbook: Gerry Johnson, Kevan Scholes, Richard Whittington. Exploring Corporate Strategy, Prentice Hall,
7th Edition.
MARK 402 International Marketing
An applied introduction to concepts of international marketing management with an emphasis on
development of global and regional marketing programs, entry strategies and the importance of understanding
economic, sociocultural differences and other environmental forces.
Main textbook: Warren J. Keegan and Mark C. Green, Global Marketing, Prentice Hall, 4th Edition.
MAN 400 Graduation Project
A seminar course intended to motivate senior students to undertake an independent research project. The
course ends with an oral presentation performed by each student.
Main textbook: Uma Sekaran, Research Methods for Business, Wiley, 3rd Edition.
TECHNICAL ELECTIVES
MARK 404 Services Marketing (4-0) 3
Examination of marketing in services industries, with particular emphasis on unique aspects of services
marketing, the service marketing mix, and the implementation of services strategies.
Main textbook: Christopher H Lovelock and Lauren Wright, Principles of Service Marketing and Management,
Prentice Hall, 2nd Edition.
MARK 421 Sales Management (4-0) 3
An in-depth coverage of determining the types of sales positions, the recruiting and hiring process, training,
determining sales territories, methods of compensation and motivation, and control over the sales force. It
examines persuasive techniques utilized in promotional presentations conducted on a person-to-person basis
Main textbook: Barry L Reece and Gerald L Manning, Selling Today, Prentice Hall, 9th Edition.
MARK 405 Business Marketing (4-0) 3
An applied examination of the basic principles that govern the distribution of business product/services and the
management of business marketing organizations. Attention is focused on business marketing problems, with
special emphasis placed on strategic and tactical planning processes, product development programs, pricing
policy, distribution, promotion and other important aspects of the business marketing field.
Main textbook: Chris Fill and Karen Fill, Business to Business Marketing, Prentice Hall, 2004.
MARK 410 Marketing Theory and Thought(4-0) 3
Evolution of marketing concepts, terminology, principles, and theory; development of a frame of reference for
understanding the meaning and consequences of theory; prediction of future theoretical development.
Main textbook: Shelby D. Hunt, Foundations of Marketing Theory, M E Sharp Inc. 2002
MARK 406 Hospitality Marketing (4-0) 3
Hospitality Marketing provides students with an introduction to the principles and issues associated with
marketing the services and products that comprise the hospitality industry. This includes examining the
behavioural component of consumers who use travel, hospitality and tourism services and products, as well as
the research techniques that inform marketing strategies for the hospitality related organizations.
Main textbook: Philip Kotler, John Brown, James Makens. Marketing for Hospitality and Tourism, Prentice hall,
2
nd Edition.
MAN 416 Total Quality Management (4-0) 3
Total quality is approached from the organizational culture and a culture change perspective. In the 21st
century customers expect quality and continuous improvement is a requirement. The student will develop a
practical approach for initiating total quality to achieve organizational excellence. The student will gain
practical experience with quality issues and the tools to design, implement, and sustain total quality programs.
Main textbook: John Bank, Total Quality Management, Prentice Hall 2nd Edition.
MARK 407 Marketing in Non-Profit Seeking Organisations (4-0) 3
This is a public-purpose marketing course that focuses on non-profit seeking organisations to develop longterm income earning strategies by aligning with for-profit organisations, enabling them to become less reliant
on short-term donations through the introduction and applications of marketing principles.
Main textbook: Philip Kotler, Non-Profit Business Marketing, Prentice Hall
MARK 408 Public Relations (4-0) 3
Emphasizes the relationship between an organization and its internal and external publics. The role of public
relations as a function of integrated marketing communication is presented. Topics include communication
theories, ethical crisis management, and marketing publicity techniques. Students build skills in planning,
implementing, and analysing the effects of campaigns.
Main textbook: Scott M. Cutlip, Allen H. Centeri Glen M. Broom, Effective Public Relations, Prentice Hall 8th
Edition.
MARK 409 Customer Relationship Management (4-0) 3
Customer Relationship Management (CRM) is a comprehensive set of processes and technologies for managing
the relationships with potential and current customers and business partners across marketing, sales, and
service areas regardless of the channel of distribution. This course focuses on the development and
implementation of relationship marketing strategies via the use of CRM initiatives. Topics covered in the course
include: relationship marketing; operational analytical, and collaborative CRM; reasons for CRM
implementation failure; and the role of CRM in marketing management.
Main textbook: John Egan, Relationship Marketing, Prentice Hall 2nd Edition
MARK 412 Internet Marketing (4-0) 3
This course provides a comprehensive study of various facets of marketing through the Internet. Topics include
online promotion and communication, computer-mediated selling and provision of web content, new business
functions and opportunities, creating a competitive business advantage and creating markets. Case studies are
present and students gain hands-on experience through online activities, web page assignments and projects.
Main textbook: Malcolm Mc Donald and Hugh Wilson, The New Marketing, Butterworth Heinemann, 2002.
MARK 413 Sports Marketing (4-0) 3
This course s designed to provide the sport manager with an overview of the major marketing issues facing the
sport industry. Course content focuses on developing basic knowledge an understanding of sport marketing
and sponsorship for educational, recreational, and professional settings. Attention is given to the history of
sport marketing, principles of marketing applied to the sport industry, sport consumer behaviour, research
tools, corporate sponsorship, and evaluation of sport marketing programs. The components of the course
include developing products, utilizing sponsorships, special events, fund raising, public relations, promotions,
and utilizing radio and television networking.
Main textbook: Mathew Shank, Sports Marketing, Prentice Hall 3rd Edition
MARK 414 Retail Marketing Management (4-0) 3
This course explores and evaluates the dynamic role of retailing in the marketing of consumer goods and
services. Significant changes in the American retailing environment, in the character of retail competition and
in the organizational structure of retail firms are examined. The methods and principles of marketing as applied
to retailing including site selection, sales stimulation, pricing policies, merchandising, purchasing, etc. are
introduced.
Main textbook: Paul Brittain and Roger Cox, Retailing, Prentice Hall, 5th Edition.
MARK 415 Fashion Marketing (4-0) 3
Fashion Marketing investigates the relationship between fashion design and marketing. Students learn the
development, promotion, advertising, and retailing skills needed to enter the marketplace and succeed.
Main textbook: Tony Hines, Fashion Marketing: Contemporary Issues, Butterworth and Heinemann, 2001.
MARK 416 Direct Marketing (4-0) 3
This course is designed to provide the student with an introduction to the principles of direct marketing from
the perspective of marketers attempting to sell to both consumer and organizational markets. Students are
introduced to the scope of direct marketing including mail order, lead generation, circulation,
relationship/loyalty programs, store traffic building, fund raising, pre-selling, post-selling and research.
Main textbook: Martin Baier and Lisa S. Spiller, Contemporary Direct Marketing, Prentice Hall, 2004.
MARK 417 Distribution Channels and Structure Management (4-0) 3
Nature, structure and type of marketing channel. Role, function and development of channel systems. Conflict
and co-operation of marketing institutions. Selecting, evaluating and controlling marketing channel. Factors
and environments that effect marketing channel management.
Main textbook: Lawrence Friedman, Tim Furey, The Channel Advantage, Butterworth and Heinemann, 1999.
MARK 418 Merchandising (4-0) 3
Offers specific instruction in and discussion of the development of merchandising techniques. The course
includes preparation of merchandise budgets; use and interpretation of merchandise information systems:
determination of mark-up and gross margin; control of mark-downs; merchandise arithmetic, purchase order
preparation; maintenance of good vendor relationships; importance of communicating with and cooperating
with the non-merchandising areas of the retail organization; analysis of operating statements.
Main textbook: John Prescott, Merchandising and Marketing Management, Institute for Career Research
MARK 419 Introduction to Advertising (4-0) 3
Covers the principles, concepts, practices, and ethical considerations underlying the preparation and use of
advertising as a tool of marketing. Topics include advertising objectives, investments, message development,
media planning, measurement of effectiveness, along with the regulatory, legal, economic, and social aspects
of advertising.
Main textbook: Sandra Moriarty, William D Wells John Burnett, Advertising, Prentice Hall 7th Edition.
MARK 420 Advertising Strategies and Management (4-0) 3
From a managerial perspective, emphasizes the development, execution, and evaluation of advertising
campaigns. Includes agency-client relationships, budgeting, development of strategy, and implementation.
Main textbook: Rajeev Batra, John Myers and David Aaaker, Advertising Management, Prentice Hall, 5th Edition
MAN 401 International Business (4-0) 3
This course surveys the international relationships of world business operations. Students will be introduced to
current conceptual perspective. Emphasis will be in areas of environmental dynamics, multinational business
organizations, cultural, political, and economic constraints within international financial and trade frameworks.
Also included are the problems and challenges facing the multi-national corporation, its strategy and policy.
Main textbook: Stuart Wall, Bronwen Rees, International Business, Prentice Hall, 2004.