Conducts research on public relations, one of the basic fields of communication sciences, perceptions, attitudes and expectations in public opinion; plans and implements activities according to their results. By developing internal communication, it leads the creation and management of corporate identity and corporate image. Manages media relations to ensure corporate reputation; produces sponsorship and social responsibility projects. Using the opportunities provided by communication technology, it adapts the corporate presence to the virtual environment and develops social media applications.
In today's world, the need for people who can think critically and creatively, work in teams, develop strategies for ordinary and extraordinary situations, have face-to-face communication skills and use communication technologies effectively is increasing. In this context, this department acts with the mission of raising individuals who can analyze and solve problems, who are productive, creative, self-confident, respectful to their environment and aware of their social responsibilities.